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Branding & Package Design
Véra
Skincare Company
An all-natural skincare brand comes to life in this exploration of beauty branding. Come explore the world of Véra, a company created by scientists that dives into the world of skin with their products that use seaweed and kelp!
Project Overview
Company Background
Véra
(Pronounced: VAY-rah)
From the Latin verus, meaning “true.” Short, modern, and memorable — a name that reflects authenticity and self-expression.
Véra is a clean, minimalist makeup brand born out of a need for transparency, simplicity, and truth in the beauty industry. It’s designed for the modern minimalist: someone who values quality over quantity, is conscious of what they put on their skin, and believes in enhancing—not masking—their natural features. Véra is not about trends. It’s about timeless essentials. It’s not about perfection. It’s about honesty, confidence, and clean beauty.
Tagline: True Beauty, Simplified.
Create a brand identity for the skincare brand, Véra. This is a clean, all-natural, minimalist brand that derives its clean ingredients from seaweed and kelp to give their clients hydrated, smooth, and natural skin. Focusing primarily on package design, the brand would like to stick with soft neutrals (stone, ivory, muted taupe), off-blacks, and warm sand tones.
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Logo
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Package design
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Serums
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Moisturizers
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Cleansers
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Social media posts
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Store front advertising
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Adobe Photoshop
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Adobe Illustrator
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Canva
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Problem:
How can Véra define its brand identity and express its background in sustainable and naturally derived seaweed and sea kelp, while also standing out on the shelves amongst competitors?
Véra Skincare
The Design Process
Concept & Ideation
Discover how I developed the concept for this skincare brand from scratch and built a bold, recognizable identity that stands out in the beauty industry.
The Design Process
Every design starts with intention. This section offers a behind-the-scenes look at how each project comes to life, from the earliest spark of inspiration to the final execution. Check out my research process, my design influence, and keywords that I kept in mind while designing.
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Researched similar brands like Aveda, Fresh, and The Ordinary.
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Looked into different seaweeds and kelps
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Zero-waste and low-waste beauty packaging
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Recyclable vs. compostable materials
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Refill systems & minimal labeling solutions
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Decision fatigue & how minimal branding eases it
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The appeal of “essentialism” to Millennials and Gen Z
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Scandinavian and Japanese minimalist design
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Material and surface studies (matte finishes, raw edges, glass, linen)
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Seaweed, kelp, the ocean
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Stone, linen, clay, sand
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Scandinavian design – light, airy, functional, and soft
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Brands like Aveda, Biosance, Glossier, The Ordinary, Fresh, and Youth to the People
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Skin-first
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Clean
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Natural
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Essential
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Timeless
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Wellness-driven
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Ingredient-conscious
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Earthy
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Project Conclusion
Véra Skincare
As someone who has worked in the beauty industry for over a decade, I've had the opportunity to experience many skincare brands. As a graphic designer, I've noticed a lean towards more minimalist packaging, to the point where many brands share a similar apothecary feel. I wanted to give Véra a clean look that represented the brand without making it blend in on the shelves. This was a really fun project to work on, and it let me blend my two great loves, design and beauty.
